Although the weather in the UK couldn’t feel further from sunny right now, travel-wear brand Sprayground knows that the weather always feels warm when you live a jet-setting lifestyle.

Taking their explorer ethos to another level, the leading travel fashion label have launched an exclusive pop-up onboard the iconic P&O Cruises’ Arvia ship in collaboration with retailer Harding+ so you can escape to sunnier horizons – or at least feel as though you have by introducing bold, bright designs into your life.

Beginning in Europe and returning to the UK before embarking on a journey towards the Caribbean, the voyage is part of a larger Caribbean-themed brand activation designed to showcase the label to new audiences. Running until late October, the pop-up offers guests an innovative way to get ahead of the winter blues.

No detail has been spared in the design of this immersive experience, conceived of to complement the ship’s traversal of some of the world’s most popular travel destinations. Think: immersive visual elements set amongst eye-catching digital and branded displays.

Aiming to spotlight the diversity of cruise audiences, the varied pop-up comes at a time where there is no single kind of cruise passenger and reflects this. Known for their distinctive shark iconography, the pop-up showcases Sprayground’s luggage, handbags and backpacks which are designed to be worn by everyone.

In an era where online shopping has devastated high streets, innovative in-person retail experiences remind us of what is so special about the tactile, communal nature of the shopping experience and build on this; Sprayground’s nautical-inspired collaboration with Harding+ does just this.