In anticipation of the Autumn/Winter 2026 season, I.DEA PR have curated an immersive sartorial experience which invites guests into the chic, exciting world of the backstage of a fashion show. Showcasing an exclusive curation of pieces by emerging designers, guests are encouraged to browse and pose in their favourite looks at this inventive celebration of glamour.  

No detail has been spared here in recreating the bustling backstage experience, with attendees invited to take in the colours, textures and shapes of each piece whilst flicking through the rails and the inspiration behind them; lookbooks, swatches, inspiration boards and notes provide a rare window into the behind-the-scenes process. The highlight of this pop-up is undoubtedly the photo-zone, where guests can try on looks which catch their eye and have their hair and makeup done to complete this lively, high-fashion experience.

Here, I.DEA PR celebrates the very best of the city’s talent by spotlighting London-based designers who’ve made sustainability a priority. Warm Metal, Arodazi, 12.5mm and House of Salomé’s pieces prove that designs which are made to last can still be playful and confidence-boosting. Looks by Sylvia Lea, Paget London, Luroq London and On Wave showcase a dynamic, intriguing approach to tailored silhouettes. 

The pop-up also features a variety of genderless and menswear looks, such as POET-LAB’s bold, tailored streetwear which favours dramatic silhouettes. Alexandar Nikolich and Danshuu’s menswear pieces offer a modern spin on traditional tailoring with bold materials and prints. 

Emerging Serbian talent is also celebrated at this immersive pop-up, with Ana Ljubinkovic’s vivid, printed pieces – sported by the ever-fashionable Lady Gaga and Miley Cyrus – sure to add a fantastical element to any look. ToTintor’s handmade, sculptural necklaces provide a grounding, geometric finish.     

Accessories have certainly not been an afterthought. Bags laden with colourful prints and jagged shapes from SJW and ZIDI will excite lovers of statement accessories. Anthea Manari’s glamorous, lab-grown jewels add glamour minus the fuss to any outfit with their hypoallergenic, waterproof materials. 

These talented designers’ pieces are available to try-on and purchase at 96 Kensington High St until Sunday 29 March. Whether you’re interested in sustainability, rounding out your accessory collection or genderless fashion, this truly is a pop-up for every fashion lover. I.DEA PR have curated a unique, glamorous in-store experience you’ll be sure to compare all your future shopping trips to.