At London Fashion Week (LFW) 2025, The Creatives was another talented showcase which returned with a strong and diverse showcase of upcoming independent designers. Delivering innovation every season, the range of fashion designers was a breath of fresh air amidst London’s fashion landscape.
This was my second time walking for The Creatives, following last year’s AW24 show, and I enjoyed it just as much. This time, the show took place Westbourne Grove Church, which contrasted from last year’s classic church pews and iconography. While it was very traditional on the outside, the modern architecture and furnishings provided a very interesting contrast.
After getting hair and makeup done,I was fitted for two emerging female designers focusing on feminine empowerment and sensuality – Delta of Phoenix and KF Fashion.
The catwalk was lit in changing neon lights that created a dreamy atmosphere in the two lane, ‘maze’ set up of chairs which allowed the audience to get a clear look at all of the models.
Emma Skyum’s dance crew also walked for one of the designers, before flowing into an impressive routine mid-walk.
The Creatives is both a creative consultancy and platform to enable talents (including models, photographers and stylists) to maximise their full potential. Studying design at the most prestigious art schools in London, Central Saint Martins and London College of Fashion, Chez, the founder of The Creatives, perfected her craft in design and production.
The Creatives talent platform gives those with photography and a natural flare for modelling an opportunity to work with clients on projects that they are best suited for.
Find out more below about the designers who presented at The Creatives Showcase AW25.
AXUM | @axumclothing
Axum commemorates the extraordinary story of the Kingdom of Aksum—an empire within East Africa, now modern-day Ethiopia. At its height of reign, the wealthy African civilisation was responsible for managing trade and exporting valuables, making Aksum a thriving, prominent trading hub. Their brand is a testament to the power and success of true African history, creating pieces exported from Africa that celebrate the rich heritage from which the African diaspora originated.
Crafted for the bold and fearless, Axum clothing intertwines the worlds of streetwear and African design. They cultivate our discerning customers with finery pieces created to celebrate Africa’s rich heritage. With every piece of cloth, they tell a story; they tell their story. Their products balance modern fashion trends, offering a platform for the cultured to respect their heritage while infusing a contemporary edge. Curated by talented African designers, each piece is a distinct statement that reflects the narratives and ingenuity of those who take pride in our meticulous garments. Axum believes that by wearing their clothes, you become a part of this narrative, a testament to your appreciation of African heritage.
DELTA OF PHOENIX | @delta_of_phoenix
Delta Of Phoenix is a fashion brand – luxury, bright, unique pieces that are handmade with love by Francesca Newman at Delta HQ in London for all beautiful bodies for a new kind of glamour. Francesca hopes to design garments that embody self-love; garments that make the person feel glowing & dangerously appealing. Each collection will evolve aesthetically, as there is always an element of meraki within my collections. Overall, for Francesa, Delta Of Phoenix is always unapologetically feminine, innovative & inspired by the wonderful womxn she’s surrounded by. She hopes to design garments that fulfil guilty pleasures.
All garments are always handmade by Francesca in her London-based studio, and all garments are made to order. Her designs take on average 10 hours to create from start to finish, each order handmade full of love just for you with particular attention to detail. She’s also introduced the bespoke-sizing (for no extra cost) element to each Delta Of Phoenix design as she hopes to eliminate label-fear culture and, with her past seamstress experience, this is something she has the power to do.
AL MARJAN | @al.marjan.official
Al Marjan is a Nigerian Luxury Fashion brand that takes pride in its exquisite craftsmanship in producing artistic statement items. Join the AM family and elevate your shopping experience and wardrobe.
Welcome to Al Marjan, established in 2015, where timeless fashion meets exquisite craftsmanship. Founded in 2015, tthey are a premier luxury fashion house dedicated to creating unparalleled pieces.
Their journey began with a vision to blend artistry and opulence, resulting in collections that epitomise refined luxury and individuality. Each creation is meticulously crafted by our team of skilled artisans, utilising the finest materials sourced from around the world. From the initial concept to the final stitch, every detail is infused with passion and dedication.
Al Marjan believes in transcending trends, embracing individuality, and empowering our discerning clientele to express their unique style. Their designs effortlessly merge tradition and innovation, ensuring that each piece is a masterpiece that stands the test of time.
KF FASHION | @kffashionshop
KF Fashion is a French-Brazilian brand inspired by the amazon meshing jungle iconography with modern-day designs and statement pieces. This collection boasted a two piece set, featuring a leaf on the top.
IANIK CAY | @infinitecho1ces
This emerging designer focused on denim with geometric patches, neutral tones and bold pops of colour.
SYRA J | @Syra_j.fashion
Every woman deserves to feel beautiful at every moment of every day. Syra J. designs capture the daring, bold, elegant, beautiful female spirit in timeless style. This brand’s image, quality, fit, and workmanship bridges every woman’s fashion fantasy to her reality. Fashion is art, fashion is expression. Syra J. proudly stands for female empowerment through our clothes.
Syra J. is a subsidiary of a company with a long history in the garment industry and a strong industrial background. From dealing with international and local clients to conducting business in manufacturing, trading and design, their designers have formed a well-rounded platform to present Syra J. to the world. Inside Syra J’s own atelier, their design team is able to intimately express and breathe life into their design concepts. The Syra J. design team works closely with our factory technicians in every department. They attend to each step and every detail, pushing our clothes beyond fashion and into art.
At Syra J., they believe that fashion can unite people. They encourage fashion as a medium of positive inspiration and creativity in their community. The brand participates in charity lectures and runways, and avidly supports students with a passion for the industry. Fashion is always changing, moving, and Syra J. is here to bring you tomorrow’s evolving fashion today.
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