Luxury ready-to-wear brand Naomi Hart makes its highly anticipated London Fashion Week (LFW) debut, unveiling a striking collection that merges bold artistic expression with expert craftsmanship. Founded by London College of Fashion graduate Abigail Naomi Hart, her eponymous brand sets itself apart for its sculpted silhouettes, sharp tailoring, and empowering designs.
The designer’s journey is deeply rooted in art and craftsmanship.

Raised in the Peak District, surrounded by nature and guided by her artist father, Abigail developed an early passion for organic shapes and textures. A key influence is her deep connection to motorcycles, an experience rooted in her bond with her father and notably recurring in her designs featuring elements of leather and biker jackets. Her background in painting evolved into a fascination with fashion, treating the human form as a three-dimensiona canvas.

Every garment is meticulously designed and handcrafted in her London-based studio, ensuring an unparalleled level of artistry and precision from pattern cutting to final construction.

Naomi Hart’s latest collection titled “Unproductive Thinking” to debut at LFW explores the creation of a new world which fuses organic lines and futuristic aesthetics. Initially inspired by the flowing patterns found in natural formations, these influences are
combined with retrofuturism and 1960s space-age design. Inspired by both natural patterns and retrofuturism from the 1960s, the collection features exaggerated silhouettes such as neoprene hip details, organic paneling, and sharp tailored elements, including
structured corset tops and strong-shouldered jackets. These elements align with Abigail’s ongoing exploration of surrealism and the conscious vs. unconscious mind.

Beyond ready-to-wear, Naomi Hart also creates custom designs for musicians, crafting performance pieces that captivate on stage. As she steps into London Fashion Week, her collection is set to redefine modern elegance with its sculptural designs and artistic vision.