Presented at London Fashion Week last night, the new Helen Anthony AW24 collection represents a rule-breaking moment in the brand helmed by esteemed tailor and designer Naeem Anthony.

At the rudimental level, the collection is an homage to the timeless and meticulous tailoring techniques that Anthony has become so renowned for, and yet aesthetically it is an expression of boundary breaking, freedom and gender diversity. It is the intersection of heritage, modernity, and undimmed individuality.

Boldly feminine silhouettes featuring notably strong shoulders immediately give shape to a thoroughly modern collection, while the fabric diversity imbues the collection with wholly unique textural qualities. Helen Anthony proudly designs its own luxury fabrics and yarns in the UK, and has used a vibrant palette of yellow, red, blue, green, pink, and white to represent Naeem’s diverse cultural influences, as well as his love of Scotland, where much of the fabric is woven. 

Luxurious fabrics such as cashmere, wool, satin, and mesh have been beautifully rendered into strong tailored silhouettes, from voluminous long coats to short cropped styles via flared trousers and oversized bags. With hand-knitted multi-coloured crochet details from the brand’s collaboration with Yorkshire-based Laxtons Yarn, the collection at once champions the heritage of fine tailoring while also pushing its envelope.

Worn fashion icons including Lady Gaga, Billy Porter, Usher, Rita Ora and Emma Chamberlain, the brand is growing into a stylish celebrity favourite.

True artistic talent and recognition is not achieved by merely being different, but remaining consistently different. Fashions may come and go, but string design and quality always remain timeless. This is Helen Anthony, the new British fashion marque that has taken London Fashion Week AW24 by storm.

About Helen Anthony

Found in 2015 by tailor and designer Naeem Anthony, the brand name is a portmanteau of Naeem’s surname and the first name of his great grandmother, Helen Thomas. She was the first to champion Naeem’s talents and to teach him basic tailoring skills. Contemporary, sharp, and daring, yet retaining the essential classic elements of fine tailoring, Helen Anthony’s aesthetic projects a striking individualism using bold colours and patterns presented in an array of luxury natural fibres woven in the UK.

Anthony exhibits all the flair and natural talent necessary to put him on the leaderboard of world designers. Fashion, design and fine tailoring remain his passion and he is renowned for his daring cuts, striking style and intricate patterns. As a frequent traveler, Anthony derives inspiration from many different cultures, religions and seasons, seeking to utilize his design as a medium through which to express his cultural experiences. His success is partly attributed to his ability to seamlessly encompass his cultural inspiration, together with trend-shifting patterns, eclectic use of colour and bold designs. This ensures that Helen Anthony’s designs remain at the very edge of global fashion trends.

“Fashion is an ad and craft that reflects on the nature of the body and on the individual creativity”

– Anthony, Designer at Helen Anthony

Above all, Anthony strives to design and tailor the highest quality suits, coats, hand-knitted jumpers and sweaters, leather jackets, bags and formal accessories, using only the finest materials. This remains the corner stone of the Helen Anthony reputation for producing outstanding hand crafted garments.